About Us

Bird & Cronin designs, manufactures and distributes orthopedic soft goods, sports medicine related items, and specialty care products. The company features the Physician’s Choice® retail brand, and specializes in custom manufacturing for select partners.

Our History

Located in St. Paul, MN and founded in 1970 by Charles Bird, John Bird and Tim Cronin, Bird & Cronin evolved from a regional home care and distribution company into a designer and manufacturer of high quality medical products that are available worldwide. 

In 2017, Bird & Cronin was acquired by Dynatronics Corporation, enhancing its capability to meet the needs of its growing customer base.

In 2026, Bird & Cronin was acquired by Grayline Medical Inc., marking a new chapter for the company. Today, Bird & Cronin continues to operate as a separate entity under Grayline’s ownership, maintaining the same manufacturing expertise, product knowledge, and commitment to quality that have defined the brand for over five decades, while benefiting from Grayline’s investment and long-term vision.

Our Mission is to provide quality medical products and services to our customers, recognizing our obligation to be aware, informed and responsive to the changing needs of the health care environment.

In observance of the 4th of July holiday, our offices will be closed on July 3rd & 4th.